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How much of your LinkedIn founder brand can / should you outsource?
Three ways to build a founder’s profile (DIY vs Head of Content vs ghostwriter), and 4 approaches I’ve never seen work
2 hrs ago
•
Finn Thormeier
1
Dave Kellogg: Building a Senior Audience, Blogging, Executive Branding, LinkedIn & X
Dave built one of the most respected executive brands in B2B software, which is what we talk about in this episode: the lessons, mistakes, and stories.
Oct 13
•
Finn Thormeier
4
2
1:03:32
How smart Alex Hormozi’s NEW content strategy really is
Lessons apply to B2B founders who want to 10x the revenue they generate from their content/founder brand
Oct 8
•
Finn Thormeier
3
27:23
Owner.com’s Youtube & Founder Brand Playbook
David Fallarme, VP Marketing at Owner.com on how to crush Youtube as a B2B company, the #1 mistake B2B companies make when they try to leverage Youtube…
Oct 6
•
Finn Thormeier
4
3
54:26
September 2026
How to be weirder on Linkedin (and why you should be)
Jillian Richardson is a Linkedin ghostwriter and runs “Make LinkedIn Weird”.
Sep 29
•
Finn Thormeier
6
2
43:58
Complete guide to LinkedIn for SaaS / AI founders
How to grow on Linkedin and drive revenue from your founder brand
Sep 24
•
Finn Thormeier
18
3
The future of the CMO role w/ Zapier's CMO & Chief AI Transformation Officer
Dan Slagen on staying out of "LLM jail", why Zapier's AI chief writes his internal comms without AI, and his prediction that people push back on AI next…
Sep 22
•
Finn Thormeier
4
50:31
Why Claude Code won't kill Clay w/ The Kiln’s Patrick Spychalski
Patrick Spychalski is the co-founder of The Kiln, a leading GTM engineering agency and one of only six Clay Elite Studios, their highest partnership…
Sep 17
•
Finn Thormeier
3
48:23
My personal coaching session with Jonathan Courtney of AJ&Smart
This episode is a bit different. We recorded this a couple weeks ago when I was trying to figure out where to take Project 33. Given that Jonathan had…
Sep 10
•
Finn Thormeier
3
1:09:37
How to get an Executive LinkedIn Program up and running in 30 days
Including pipeline report and tying it to revenue
Sep 9
•
Finn Thormeier
9
2
How to build & monetize a newsletter w/ Growth Unhinged’s Kyle Poyar
Kyle Poyar is the founder and writer of the wildly popular Growth Unhinged, a newsletter with over 85,000 subscribers about pricing, monetization and…
Sep 3
•
Finn Thormeier
15
4
2
54:10
August 2026
Fibbler’s Founder Brand + LinkedIn Thought Leader Ads Playbook w/ Adam Holmgren
Adam Holmgren is the co-founder & CEO at Fibbler, a paid ads attribution tool. We talk about the $10-15k/month Linkedin ads engine behind Fibbler’s…
Aug 6
•
Finn Thormeier
4
51:34
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