Before I get into things, here’s why I feel entitled to share some lessons:
I grew my own LinkedIn to 43,000 followers, generated over $3m in revenue directly from my profile, interviewed over 100 top founder brands (like Jason Fried, DHH, Adam Robinson) about their approach and playbook, and coached over 30 SaaS founders on how to grow on Linkedin. So I have my own experience plus broad pattern matching.
Despite its flaws, if your company sells into senior decision makers (Director, VP and up), LinkedIn is still one of the best and most obvious places to be. And what works on the platform today is a founder-led content model. You know your company, product and customers better than anyone else.
Building your founder brand is one of the highest leverage things you can do (my POV). If done right, it personally makes you millions, helps you attract A-players, gets you exposed to opportunities you would otherwise never have access to, and it becomes a moat for your company that keeps compo…
