Kyle has an insane resume. Over 10 years of marketing leadership in B2B SaaS. Director of Content Marketing at Salesforce. SVP Marketing at Seismic. CMO at Lessonly, Jellyfish, and now Docebo - a $200M ARR publicly-traded B2B software company.
There’s one thread throughout his career: Sharing his lessons and insights publicly, aka building his executive brand.
Last week, I sat down with him to interview him about his biggest lessons growing to 60,000 followers on LinkedIn.
What we cover:
- The one thing about personal branding that hasn’t changed since 2010
- How to create content as a busy exec
- Why reach doesn’t matter as much as people think
- Kyle’s biggest lessons growing from 0 to 60k followers
- The biggest mistakes execs make on LinkedIn
- The 3-comments-per-day rule
- How to use LinkedIn for internal communication
- When executive thought leadership becomes a marketing motion
- The best way to pick content topics
