Alrighty, part of the plan now after the rebrand (executivebrand.org -> founderbrand.org and Project 33 -> Thormeier.co) is to share more of my own thoughts and lessons, starting with a reshare of my all-time best performing LinkedIn posts of 2026, slightly expanded on.
Tools used: Riverside, Ordinal, Claude, Fibbler, Jungler, Clay (no affiliation with any of them)
If my CMO told me we need to “do more on Linkedin”, here’s how build our content / thought leadership strategy in the next 30 days. Let’s say we sell $100k ACVs into the Fortune 5000:
1. Focus on people, not the company page. I think this is now well-established: personal profiles get about 8x the reach of a company page given the same amount of followers
2. Make a shortlist of potential candidates among the execs and SMEs at our company. I’d be looking for people who
(a) have relevant expertise for our ICP (if we sell to technical leaders, I’d be looking at my technical leaders)
(b) are good communicators/presenters (they’ve …
